How Particle built a 19-person Product Team in under 120 days
Particle needed to accelerate product and data delivery fast, but traditional US hiring would have added time, cost, and operational drag. With CodersLink’s nearshore IT staff augmentation (staff aug)—delivered as an Embedded Product Team—Particle ramped a specialized, cross-functional team across specialized tech roles, maintaining high retention and quality.
Embedded Product Teams · Staff Aug · Nearshore
IN A NUTSHELL
Particle is an IoT platform company where reliability, connectivity, and speed-to-iteration all matter. CodersLink provided engineering staff augmentation via a dedicated Embedded Product Team, so Particle could scale delivery capacity quickly with specialists in SRE, software engineering, data, and product design, without adding US headcount.
Overview
About the client
Particle builds an end-to-end IoT platform for cloud-based connectivity and device management—helping teams manage connected devices at scale and ship dependable product experiences.
IndustryIoT Platform / Connected Devices
Company size200–500 employees
LocationCalifornia, USA
Solution
Our Approach
In short:CodersLink delivered nearshore staff augmentation using an Embedded Product Team model; a product-aligned, cross-functional team that integrates into the client’s workflows, standards, and delivery cadence.
Phase 1 — Discovery:
Aligned on success metrics, role scorecards, and quality bar
Defined the team composition across engineering, data, and product functions
Built and onboarded a 19-person team spanning core domains
Ran continuous hiring sprints and structured interview loops to scale fast without lowering the bar
Supported ongoing performance reviews to keep delivery quality consistent
Phase 3 — Validation:
Tracked delivery performance and retention indicators
Adjusted role mix and onboarding as priorities evolved to keep execution stable
Key decision:We optimized for specialization + fast integration, not “more people.” That’s how staff augmentation becomes real delivery leverage—not added management overhead.
Impact
The Results
The Team: Particle scaled with specialists across engineering, reliability, data, and product:
The Metrics: With CodersLink’s IT staff augmentation (staff aug), Particle scaled a specialized team across six domains, improved delivery capacity, reduced projected hiring cost, and achieved exceptional retention.
→ Metric #1 — Team built fast
Hired 19 engineers and designers across 6 technical domains (Design, Product, Engineering, Testing, Data Analysts, Solutions Architects)
→ Metric #2 — Cost efficiency
Reduced projected hiring cost by $500K annually
→ Metric #3 — Retention & stability
Achieved a 97% retention rate after 12 months
What this enabled
Faster roadmap execution without expanding US headcount
Reduced strain on internal leadership through dependable role ownership
A stable team that retained context and improved over time
About CodersLink
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CodersLink helps employers build and scale engineering teams in Latin America, combining nearshore talent, embedded delivery and a people-first culture.
