Minted is a California consumer commerce and design company of roughly 500 people, selling stationery, art and home decor designed by a marketplace of independent artists.
A staffing arrangement that supplies only engineers quietly transfers a job to the client.
Someone in the client's own time zone has to translate priorities, unblock decisions and hold the roadmap for the new team. That work is real and expensive, and it is usually invisible until the team has been running for a while and the client's own product managers are underwater. The capacity was added; the coordination cost was moved rather than removed.
The alternative is to staff the coordination layer inside the same team, which most vendors do not sell, because product management is harder to source than another engineer.
Minted engaged CodersLink for Staff Augmentation: senior Mexican professionals vetted to the Top 1% Standard, embedded into Minted's own product organization on a per-professional contract.
Ten roles have been filled over the life of the engagement, across three disciplines: senior front-end engineering, senior back-end engineering and product management. Each was scoped with its own criteria and its own technical standard, and every role went through the same five-layer vetting against the same 75-point gate.
| Roles filled | 10 over the life of the engagement, across 3 disciplines |
| Disciplines | Senior front-end engineering, senior back-end engineering, product management |
| Duration | Active engagement, running since 2024 |
Sr Front End Engineer · Sr Back End Engineer · Product Manager
Yes. Minted's Mexico team spans senior front-end engineering, senior back-end engineering and product management: ten roles across the three, so the coordination layer sits inside the team rather than on the client's side of it.
That is the difference between adding capacity and adding a capability. A team without product ownership pushes prioritization back to the client's own product managers, which is the cost that does not appear in the rate.
The same terms apply to this engagement and to every other.
Adding a product capability rather than a set of hands? Book a call. We will scope the coordination layer alongside the engineering roles.